I’m Paula Weigel, an embedded marketing executive serving B2B companies navigating growth, leadership gaps, or reinvention. I align revenue, rebuild what is missing, and install disciplined systems that make marketing accountable and built to perform.
Whether you need interim leadership to stabilize the function or a strategic partner to rearchitect it, I take ownership of the mandate and the outcomes.
I lead both strategy and execution, building the marketing infrastructure, go-to-market clarity, and AI-enabled systems that drive revenue.
Hands-on where it matters. Strategic where it counts.
Invested like an insider.
Committed like a co-founder.
Disciplined disruptor by design.
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The Marketing Moves Approach: Build. Transform. Move on.
I step in when marketing lacks leadership, alignment, or momentum. I build the foundation, transform what is broken, and move on once the strategy, system, and teams are performing.
You get executive-level strategy with hands-on execution, backed by a curated network of specialists when needed – without agency layers or bloat.
Core Services
Fractional CMO, VP Marketing, or Marketing Director Services
Interim leadership for B2B companies ($1M-50M revenue). Whether it’s a 3-month sprint or a 3-year build, I step in when companies need experienced marketing leadership without a full-time commitment.
AI Strategy Consulting and Implementation
Conversational AI agents, interactive avatars, AI-driven marketing, and intelligent automation for efficiency and scale. Empowering AI with human ingenuity for smarter, scalable business growth.
Integrated B2B Marketing Strategy and Execution
Full-funnel planning, digital marketing, brand development, and strategic execution across all channels. I build what’s missing, rethink what’s broken, and deliver practical solutions that create lift.
Experiential Design | Trade Show Marketing
Permanent installations, small museums, custom exhibit design, trade show program management, interactive touch, and immersive technology experiences (VR/AR). Create memorable visitor and brand experiences that drive engagement and ROI.
Working with Paula
Most engagements I lead personally. For projects requiring specialized expertise – technical implementation, design, videography, photography – I bring in trusted specialists I’ve worked with for years. You get the strategic thinking, creative instincts, and hands-on leadership of a seasoned marketer without the agency bloat.
Who I’ve worked with:
